Not everyone needs to be talking to customers
On relying on each others' expertise instead of trying to pull everyone into the same work.
- 20+ Years Hands-On in Product, Engineering, & Strategy
- Former Head of Strategy at 37signals/Basecamp (17 years)
- Author of “Shape Up: Stop Running in Circles & Ship Work that Matters”
What is Shape Up? »
Learn what Shape Up is about. Read the book. See how it's evolved in recent talks, podcasts, and articles.Shaping in Real Life »
Figure out why your team has slowed down and how to apply techniques from Shape Up with your existing process.Reach Out »
If you think I can help, but you're not sure how, we can have a call to talk through your challenge and sketch out suggestions.Blog posts
We did all this discovery... now how do we decide?
On how to weigh the impact when we've gathered too many inputs to choose from.
Get in touch
Think I can help? Drop me a line and we can book a call to talk through what's going on.
© 2025 Ryan Singer