Ryan Singer

  • Product Leader, Concept to Build
  • Creator of Shape Up
  • 20+ Years in Design, Code, Execution
  • Former Head of Strategy at 37signals

What I Do

  • Drive Product End-To-End — I lead product efforts hands-on from concept through execution. I work with partners who have a clear-eyed view of their strategy and opportunities but struggle with the idea-to-execution gap. My strength is simplifying problems into clear product concepts and working with engineers to make them real.
  • Shaping Sessions — For teams trying to improve their Shape Up-inspired workflow, the fastest way to learn is to dive into the shaping phase of a real project together. A three-hour Shaping Session exposes your team to what "good" looks like while making a jump in clarity on a specific project.
  • Founder/C-level Advice — Need some guidance or perspective? Drop me a note with some background and we can set up a call to talk through what's going on and I'll suggest ways to make progress.

Shape Up

Shape Up is a way of working that creates clarity and autonomy with fewer meetings and rituals. It's an alternative to scrum for growing startups who need structure but don't want to slow down. I wrote the book in 2019 to formalize how we did product development during my time at 37signals.

Lenny's Podcast: Inside the Shape Up Method

Interview on Lenny's Podcast

Shaping in Real Life

The book Shape Up was based on how Basecamp worked — with super senior product-minded engineers, designers who code, and just two stakeholders. The reality at most companies is different. Shaping in Real Life collects my experiences helping a wide variety of teams adopt a Shape Up style of working.

End-to-End with Shape Up

A case study showing what Shape Up looks like on real-world teams today

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Articles

Past articles »

© 2025 Ryan Singer